The event - a foul-shooting contest for top academic students at Compton High School in Los Angeles - was created with a simple premise: Organizers wanted to show the kids at Compton how to create community spirit with college scholarship money as the incentive.
Following a tear-jerking gesture from the winner - it appears the true lessons learned were by the adults. The kids in Compton are more than alright.
Three months after winning the $40,000 top prize, Allan Guei donated all of his winnings to the seven other finalists.
Guei, a star player on the basketball team who is headed to Cal-State Northridge on a full scholarship, said he felt the others could use the college cash more than he could. He wanted to give his classmates a chance to make their academic dreams come true, too.
"I've already been blessed so much and I know we're living with a bad economy, so I know this money can really help my classmates," he said in a release from the school. "It was the right decision."
One that stunned Court Crandall, the man behind the event.
"What he has done is exceptional, just like Allan," he said. "Like any young people, whether it's my kids or someone else's, you hope they are given opportunities to show what they can do. These Compton High grads have a lot of talent. They have a lot of drive, and I wish them all the best."
Crandall, a partner at the Southern California advertising firm WDCW and a hollywood screenwriter whose credits include "Old School," came up with the idea after watching his 16-year-old son play on a basketball team with some Compton students.
Crandall felt foul shooting was something that could unite a community regardless of racial divide. He felt doing it in Compton - a community battling an image problem - could help change those attitudes, too.
Rivals High - Student splits 40K in winnings among runners-up